01 / THE STARTING POINT
Build a local acquisition foundation.
Town Granite started without paid advertising. The goal was to increase visibility around Huntsville and turn relevant interest into enquiries.
02 / META ADS
Reach future customers on Meta.
Local audiences, broader Huntsville targeting and retargeting were tested with video and static creative focused on renovations, home design and real projects.
03 / GOOGLE ADS
Be there when customers search.
Google Ads connected commercial searches with relevant messages and landing pages. Search terms were refined around enquiries with genuine project potential.
04 / CONVERSIONS
Two clear ways to get in touch.
Website forms captured project details. Direct calls gave ready-to-talk customers a faster route. Each action had its own measurement approach.
05 / THE FOUNDER’S VOICE
The founder’s perspective.
After approximately three months, Roxana described more leads, more calls and stronger brand awareness. Her testimonial gives a personal view of the partnership.
“Exceeded our expectations.”Roxana · Town Granite founderClient testimonial after approximately three months.
06 / THE RESULT
A foundation for local growth.
The result is a coordinated approach across Meta and Google, supported by audience testing, creative iteration and separate tracking for calls and forms.
